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New York, New York. The promised land, the place where anything is possible, the city everyone wants to travel to, but it’s not always possible. That’s why, as it’s been doing for the last few years, Seagram’s Gin proposes a trip to the Big Apple without leaving your city. In this case, an invigorated New York is coming to Barcelona to oer the best experiences which the city that never sleeps has to offer New Yorkers. Seagram’s Gin, the most iconic, sophisticated and innovative American gin, returns to the city of Barcelona with an amazing new edition of Seagram’s NY Hotel.
From June 14th until July 14th , Barcelona will be offered an exclusive zone at the Hotel 1898 (La Rambla, 109) that will host a Magnolia Bakery pop up store, where visitors will be able to relive one of the most iconic scenes from Sex in the City, with one of their delicious cupcakes in hand. They will also taste the cocktail makers’ cocktails with Dear Irving to enjoy the best New York-style after work, and taste the latest way to enjoy the weekend in the Big Apple; Bingo Brunch.
The most famous cupcake in New York
After its success in Madrid, The pop up store will visually recreate the iconic New York shop as well as bringing some of its fans’ favourite creations, from Carrie Bradshaw’s favourite cupcake, Carrie Cake, to its famous banana pudding. All made and served by the Magnolia Bakery team, an experience that will leave you feeling like you’ve stepped onto the Big Apple.
The most daring Bingo in town
The weekend plan that’s winning hands down in Manhattan is Bingo Brunch, a unique and daring experience where anything can happen. A new format that comes to Barcelona for the first time, presented by a drag queen hostess singing the numbers to the audience while they enjoy a spectacular New York brunch accompanied by cocktails and a DJ. A perfect pairing with a 360º experience where public participates actively in the show.
The cocktail maker's cocktail bar
And without doubt, there is room for New York’s best afterwork cocktails from Dear Irving and its director, Meaghan Dorman, named “Bartender of the Year” in 2016, a top professional from the world of cocktail making and mixing. The cocktail makers’ cocktail bar comes to Barcelona straight from NYC so we can make the most of the first nights of the summer with a nice cocktail in hand.